3 Must-Have SEO Tools for Online Success
Search Engine Optimization, commonly known as SEO, is one of the most important aspects of your website. It determines how well you rank in Google, which in turn determines your online success. Sounds simple, doesn’t it? The SEO game, however, isn’t as simple as it sounds.
Google keeps changing its algorithms and criteria for determining the usefulness of a website. You have to constantly keep an eye on your website, as some changes result in a drastic overnight change in your website’s ranking. To enable you to monitor your website’s SEO performance, we have come up with the 3 tools you must have to be successful online. Let’s dive into the details.
Google Search Console
Since Google rules the SEO world, it makes sense that the top SEO tool to have is Google’s own. Google Search Console is a simple tool to use. It gives you a lot of useful information like:
- Find out where you rank in Search Engine Result Pages (SERP ranking)
- What keywords bring people to your site
- Is your site infected by malware
- Who is linking to your website?
- Are there broken links on your website?
In case you’ve made some enemies online who are revenge-linking to your website from toxic websites, you can keep an eye on them with the Google Search Console as well. GSC is simply indispensable when it comes to Search Engine Optimization. And what’s more, it’s free!
SEMRush is another popular name in the SEO world. This is your go-to tool for keyword research. With SEMRush, you can find out exactly which keywords to target in your content to get the best results. You can even peek into the keywords your competitors are using for the same content. This gives you an idea of whether you can beat them at the game or not.
When it comes to advertising, SEMRush allows you to look at the strategies of your rivals. This gives you a significant advantage when it comes to testing ads for your website. There are several other must-have features that SEMRush offers. These include features such as locating your competitor’s social media presence as well as finding out who writes for them. However, you need to keep two things in mind:
- SEMRush isn’t free(but a free trial is available!).
- Since it offers so many functions and insights, it might take you some time to master the tool
Other than the above two drawbacks, there is hardly anything negative to talk about. If you are willing to learn and pay some money for a premium tool, SEMRush is undoubtedly worth the investment!
Moz Pro is another premium SEO tool. It offers many features similar to SEMRush. What sets it apart though is the Google Chrome extension (named MozBar) that it offers. Simply use the extension to obtain information about any site you visit. It offers some features related to on-site optimization as well. If there are any crawling errors on your website, the extension will notify you. These features are similar to what Google Search Console offers. Therefore, you can consider Moz Pro a combination of SEMRush and GSC.
Moz Pro isn’t free but offers a 30-day trial, which is ample time for you to test it out. Here are a few things you should know before signing up for the premium Moz Pro:
- It is refreshed weekly, so you aren’t getting real-time data.
- 100% SEO focus(they have sold or removed other services)
- Their SERP features are some of the best around
- It integrates with Google Analytics but not with Google Search Console
Now that you have the best tools at your disposal, it is time to start working on implementing the best SEO strategies.