Australians have adopted smartphones and tablets into everyday culture faster than consumers in many other developed economies. Smartphone penetration of the Australian mobile subscriber base has exploded to an estimated 84% in 2013 from just 19% penetration in 2007, according to Australian Mobile Phone Lifestyle Index.
With around 4 in 5 mobile phone owners using their mobile phone to get information we saw the need to consolidate all available health professionals in one application but also provide a new way to match users to health professionals.
Finding a health professional that is reliable and which you feel confident and comfortable with is a lot harder than it seems. To date most people rely on word of mouth or sorting through Google listings and this is where healr makes things easier. healr utilises the power of crowdsourced data to match you with the perfect health professional while also giving the user the ability to recommended health professionals for others in the healr network.
healr doesn't need a user to register or login and only requires 5 quick and simple points of information to recommend you the perfect health professional:
Using the 5 points above (especially the first 3) healr can tailor health professionals which have been recommended by users with similar demographics to user searching. The more people that use healr the better recommendations become.
What sets healr apart from other directory services is that it’s recommendations are generated by Australians for Australians with no third party interests.
healr will allow for health professionals to submit their own listing however for the proof of concept we will be sourcing a pre-existing list from the Victorian Health Services Directory.
App developed by the Department of Human Services was released on the Apple iTunes store on July 28th 2013 and has had a total of 83,572 downloads over this time. This equates to roughly 396 downloads per day. The app is only available for iPhone and not for iPad. The app is however available on the Google Play store and has had 23,818 downloads since it was released on September 3rd 2013 (average of 138 downloads per day). Express Plus Medical is the number one top free medical app on the iTunes store.
App developed by the National Health Call Centre Network (NHCCN) was released July 29th 2013 and has a total of 800 downloads (185 iPad & 615 iPhone) on the Apple iTunes store. Since release the app averages 4 downloads per day. The app was also released on the Google Play store on the same day and has received a total of 468 downloads over this time.
App developed by the Department of Health was first released on iPhone only on the 29th December 2012 and then later released on iPad on July 29th 2013. To date the app has been downloaded a total of 40,570 times, averaging 155 downloads per day. The app is not available on the Google Play store.
App developed by HealthEngine Pty Ltd was released onto the iTunes store on July 29th. The app has had over 8,746 downloads, which equates to roughly 41 downloads per day. The app is not available on the Google Play store.
Health professionals can pay to be seen by customers at the very moment that they’re searching for the things they offer.
Using both geographic and demographic information on our users we are able to deliver a cost effective and targeted advertising source for health professionals and other medical related companies.
Develop a push notification tool for health professionals to reach out to customers directly through the healr network for any follow up services.
Help established and new health professionals understand more about their target demographic.
Provide de-indentified data for public and private health research projects.